SEO-Tools: The Definitive Guide for SEO Agencies

When you’re running client campaigns, you need to improve their rankings FAST. To do this, you need the right SEO tools. There are dozens of tools that can perform functions to help you make that happen. Some functions include tracking traffic, audits, and keyword rankings. SEO without the right tools in your box is like learning to play the piano without your thumbs. You could do it, but why try? What follows is a list of the same tools our company uses to get phenomenal rankings for our clients. Use the same tools we use at our SEO agency to rank over 10,000 of our clients’ sites on page one of Google. They’ll help your agency do the same.


You don’t have to be an SEO guru to take advantage of all the tools that Ahrefs offers. They offer an all-in-one SEO toolset to optimize your work. They are perfect for keyword research to help optimize search hits. It can also help to keep track of organic keyword searches.Using the keyword tracker can help you find content gaps on prospect sites. Use that data to offer guest posts to fill those gaps.We use Ahrefs as the base for our SEO audits and backlink audits. You can try them out for a 7-day trial for $7. Ahrefs offers several tiers of services. Levels include Lite ($99), Standard ($179), Advanced ($399), and Agency ($999). Whether you are a junior marketer or SEO expert, Ahrefs is a go-to all-in-one SEO service.

One of the most challenging jobs in link building is knowing who to contact. Hunting through a website to find the right contact can waste a lot of valuable time.The time that you could be spending contacting leads.

Enter, the free Chrome extension, you can find the email contacts for any potential lead.

Type in the prospect’s domain name, and it will list all email addresses associated with it.The free version of the program allows for 50 searches and 50 verifications.

You can also take advantage of the four premium tiers with monthly billing. Starter ($49/month), Growth ($99/month), Pro ($199/month), and Enterprise ($399). The premium subscriptions include tons of great features and customer support.

When looking for contacts for your link prospects, is a valuable resource.


Link building is one of the most critical aspects of successful SEO work. More links mean more traffic for your clients.

Buzzstream is a great way to reach out to link prospects.You can build qualified lists in half the time, send better emails at scale, and use data to improve success.Buzzstream helps you and your team keep your outreach efforts on track.

Buzzstream offers several free tools to help with your link building.

Your team can take advantage of several monthly subscriptions. Their four tiers include Starter ($24/month), Group ($99/month), Professional ($299/month), and Custom (starting at $999/month).


Brightlocal is perfect for local reports and keyword tracking. This all-in-one local marketing SEO service is ideal for those that are looking to work close to home.Build local citations and perform local audits to increase traffic for your customers.

You can have four great programs on one platform:

  1. Local SEO Tools,
  2. Reputation Manager,
  3. Citation Builder, and
  4. Agency Lead Generator.

Local data aggregator submissions help to push clients’ business across the web fast.

Brightlocal includes a 14-day free trial so that you can try their service risk-free.

After that, you can subscribe to several of their monthly plans. For $8, you can generate and watch reviews. If you need more, you have the Single Business ($29/month), Multi Business ($49/month), and SEO Pro ($79/month).

Brightlocal is excellent for boosting the local rankings of clients’ sites.

Google Search Console Tools

When your client needs hits on one of the most popular search engines in the world, why wouldn’t you use their tools?Google Search Console Tools is your one-stop-shop for Google optimization.

Services include:

  • Google messages
  • Seeing which pages the Google bot is crawling,
  • Google queries,
  • Google impressions.

These tools can also help you with common issues with links and SEO results. Console tools help to track site errors, find coverage issues, mobile usability issues.You can also track backlinks and core web vitals.

And one of the best features of this handy tool?

It is free with Google!

SERP Robot

By tracking results based on keywords, you can see where the most traffic is going.An easy and quick way to do this is with SERP Robot.This program allows you to see where your client’s website ranks on web searches. Using that, you can find ways to help them generate better rankings with more SEO content.

You can use SERP Robot for a 14-day free trial. After that, you can pay monthly for one search bot ($4.99/month) or up to 10 ($49.99/month).

This automated program is a great way to help track SEO rankings. That way, you and your team can focus on creating great content for your clients.

Pro Rank Tracker

Much like SERP Robot, Pro Rank Tracker is a great keyword tracking tool. This tool focuses more on local keyword traffic.PRT offers rank tracking and analysis & research and reporting on site rankings.

The tool is perfect for helping you track keyword rankings. The program not only tracks Google traffic but also on Bing, Yahoo!, and other search engines.You can also track YouTube videos and Amazon listings. Perfect for those that are in retail or utilizing multimedia to increase traffic.They have several monthly plans that include a 10% discount if you pay for the year in advance.

Plans include:

  • Basic ($25/month),
  • Starter ($49/month),
  • Standard ($89/month),
  • Advanced ($129/month),
  • Business ($180/month).

Screaming Frog SEO Spider

It is vital from time to time to perform SEO audits.

Running these audits will help you find and fix common errors on sites to improve rankings.

Screaming Frog SEO Spider is a web crawler that helps onsite SEO. It does this by extracting data and auditing common SEO issues.You can sign up for free to crawl 500 URLs for free. This offer is perfect for those that are beginning in the SEO world.You can pay for a license that removes the crawl limit and unlocks the premium features.

The paid version cost is $197 for an annual license.

While the free version is excellent, it is well worth the price for a license to unlock all the features.

Xenu Link Sleuth

One of the worst things that can happen for your SEO is dead links. If an article links to a wrong page, readers may assume that you’re not creating quality content. When it happens, it isn’t going to turn out well for you or your clients. Having a program that checks for dead links can solve this problem and help you to fix issues. One such program is Xenu Link Sleuth.This spidering software checks websites for dead links.It also performs verification on:
  • standard links,
  • images,
  • frames,
  • backgrounds,
  • and local image maps.

Xenu also displays an updated list of URLs that you can sort by different criteria. Users can request reports at any time.Finding dead backlinks is crucial if you want to create strong SEO content for your clients.

As a free download with CNET, there is no reason not to take advantage of this great program.


One thing that can kill your SEO opportunities is plagiarism. Trying to pass off someone else’s content as your own can cost you clients and kill your SEO business.Not only that, but you or your client could face legal action depending on the infraction.

Copyscape can help protect you and your clients from accusations of plagiarism. You can copy/paste or scan text into the plagiarism checker. It then catches any potential plagiarized work before it gets published.

You can also get alerted if any published work gets duplicated on another site.

sometimes plagiarism can be accidental. By running a quick check, the issue can get fixed with a simple citation or rewrite.

Copyscape is one of the best plagiarism checkers on the market. Copyscape Premium is even better.


iteliner is also a useful program for finding duplicate content on site. The same company owns both programs. So, they are perfect for helping the integrity of your content.

Duplicate content on a website can lower your content’s web search ranking. Finding duplicate content on your site is an essential skill set for an SEO Agency to own.

This program allows you to do several functions completely free.

Features include:

  • Finding duplicate content
  • Finding broken links
  • Identifying page power based on internal link patterns.

Siteliner also provides reports and analysis on sites to provide critical information. This data will help you to optimize content fast.

The free version allows for the monthly analysis of up to 250 pages. The premium version allows for analysis of up to 25,000 pages with no monthly limit.

Siteliner, along with Copyscape, will help you to optimize content without duplication.


Even the best writers can make grammatical errors. The key is catching those errors before publication. Too many mistakes, and you risk your client thinking that you do not take the time to go over your work.

One of the most trusted programs to help with spelling and grammar errors is Grammarly.

Grammarly is a free program that can also get added as a Chrome extension. It can catch issues and errors that regular spelling and grammar checks don’t notice.

The free version can help you fix basic errors in spelling, grammar, and punctuation.

For agencies, it is worth it to shell out for the Premium version. It also includes vocabulary enhancement, clarity and conciseness, plagiarism, and tone.

For any writer, Grammarly is an invaluable tool. There is no reason not to have it as part of your tool kit.

Google Analytics

Tracking your site traffic is an essential job for any SEO agency. The more traffic you have, the better your site will perform on web searches.You need to have a program that measures increases and decreases in site traffic.

Google Analytics GA is that program, and it’s free and can help you track traffic to your clients’ sites.

Google Analytics can track site and app traffic to check performance in:

  • Marketing,
  • Content,
  • Products,
  • and much more.

GA provides unique insight into your clients’ data that you can then use to help improve their sites.

Using analytics helps to see trends in what users are searching for on your site. Following trends can help you to also find possible leads in a niche that you can further target.


When doing business on the web, you always must be mindful of security. Hackers are always looking for ways to access vital information.

Hackers can wreak havoc on a website. They can post malware on your clients’ sites and cause them to lose all their SEO rankings overnight.

You want to make sure your site and content are secure. It will not only give you peace of mind but your clients as well.

SiteLock is our preferred cybersecurity program.

They are the top cybersecurity provider for small and medium-sized businesses. They offer firewall protection and site monitoring.

There are three levels of protection that have yearly protection plans.

There is:

  • SecureAlert ($149.99) for sites with no known security issues,
  • SecureStarter ($299.99) for sites with known security issues,
  • SecureSpeed ($499.99) for sites that use phone calls to drive to completion.
  • You can’t put a price on security for you and your clients.

    These trusted programs and tools will improve your SEO Agency. They can also make you a champion for your clients.

    Our company uses these fabulous tools to increase the traffic for a client, and they can do the same for you.