How to Get SEO Clients with Your Content

As an SEO agency, your success depends on the consistent growth of your client base. 

But sometimes, trying to attract new SEO clients can feel overwhelming and intimidating. 

Here at Happy SEO Clients, you can quickly and easily get more SEO leads with the right tactics. 

This post will share our top tips for helping SEO agencies get more SEO clients. 

From crafting better marketing messages and leveraging online advertising to rethinking your sales process and expanding your reach, you’ll learn simple yet powerful tactics to help you grow your business. 

So let’s get started!

What We Know About Getting New SEO Clients

As an SEO expert who has been in the business since 2009, I know a thing or two about successfully acquiring SEO clients. 

I have worked on over 13,277 SEO campaigns for different clients across the globe, and I am confident that every piece of advice shared in this blog post is tried, tested, and reliable. 

It won’t just give you the confidence to go out there and pitch your services to new clients but also provide you with a strategy that you can use to make sure your business always runs smoothly. 

SEO agencies should take a minute to read this comprehensive post because it has all the tips and tricks necessary to start winning more clients immediately.

Start by Brainstorming

You already understand that attracting new clients is essential for success. To make this process easier for you, I’ve compiled a list of topics and ideas that are relevant to SEO agency owners or potential clients searching for SEO services: 

• Understanding search engine algorithms and their updates

• Keyword Research – Identifying which keywords will drive traffic

• Optimizing content for organic reach

• Optimizing website architecture for best performance

• Utilizing social media channels to promote brand visibility 

• Employing link building strategies to boost website rankings 

• Comprehensive SEO audits to assess existing SEO efforts

• Implementing tools and tracking analytics to measure SEO performance 

By considering these topics and ideas, SEO agency owners can better meet the needs and demands of their potential clients.

Research Your Competition

As an SEO agency owner trying to get more clients, it’s vital to research content that is already popular among SEO agencies and potential customers. 

Utilizing Google search results for your desired focus keyword is an effective strategy to gain insight into what content may work well for other SEO agencies. 

Please take a few minutes to review the top search results, take notes on what seems to be resonating with current SEO agencies and their potential customers, and use this information to create successful content and marketing strategies for your SEO agency.

The first step is to identify the primary topics in your field – link building, keyword optimization, technical SEO, and more – and keep an eye out for trends, news, and related developments.

Next, you need to analyze my competitors’ content and how it resonates with their target audience. This includes looking at their website, blog, social media accounts, and other mediums they use to communicate with their followers.

Finally, you need to take a step back and consider your ideal customer profile. What type of person would benefit from your services? What kind of topics would appeal to them? Keeping this imaginary client in mind will help you create relevant and engaging content that speaks straight to their needs.

Identify Your Target Audience

One of the most important things I can do to get new clients is to identify my target audience. This involves understanding the type of content they like and their needs or challenges regarding SEO services.

I need to understand who my customers are and their SEO issues. This information helps me create content that resonates with them – after all, if I don’t know their unique needs, I won’t be able to serve them effectively.

It’s also essential to understand the content my target audience likes, including articles, videos, infographics, and more. Paying attention to what type of content your audience consumes and responds best to will help you develop a strategy for getting noticed by potential clients.

By understanding my target audience, I’ll be able to create content designed specifically for them, making it easier to attract new customers.

Think About What Makes You Unique as an SEO Agency

It’s crucial to consider what makes us unique and how that can be of value to our potential customers. 

At my agency, for example, we focus on helping small businesses grow their search engine rankings so they can reach their target audience. 

Our data-driven approach sets us apart from others—we use analytical tools and customer research to craft marketing strategies tailored to each client’s needs. 

This allows us to stay agile and deliver results quickly and effectively, helping our clients achieve their goals more efficiently. 

We believe in making the process simple and uncomplicated, so our customers get the best possible service with clear expectations, no surprises, and measurable outcomes.

Structure Your Content into Sections That Make It Easy to Read and Understand

I know that creating content for potential clients can be daunting. 

One of the most important things to remember is to structure my content in a way that makes it easy to read and understand – readers should be able to locate the information they need quickly. 

To do this effectively, break your content into sections to better organize and present key points. 

For example, think about how you would explain why SEO is important or how to choose the right SEO agency. 

Creating titles for each section will further draw readers in and help them navigate your content. Remember that providing clear, concise information is vital!

Incorporate Research-backed Information into Your Content When Possible

It’s vital to ensure that the content you create for your clients is credible and trustworthy. 

Incorporating facts, figures, statistics, and research-backed information into your blog posts helps establish trust with readers and can add immense value to your content. 

Sharing data from reliable sources makes your content more believable and shows that you have taken the time to research and position yourself as an expert on the subject. 

Making sure to support claims and statements with relevant statistics demonstrates to readers that your content is well-researched and well-thought-out. It also helps to ensure that when readers search for accurate information about a particular topic, they will find your post with ease. 

By investing the time to incorporate reliable data sources into your content, you can help set yourself apart from other SEO agencies and gain credibility with readers. 

Research-backed information can also make your post stand out from the millions of articles on similar topics online.

Provide Your Case Studies In Your Content

One way to bring in more business is to share tips and advice on how potential clients can achieve better results with their SEO campaigns. By offering helpful guidance and valuable insights, I demonstrate to potential customers that my expertise can help them reach their goals. This also helps lay the groundwork for building trust and rapport before they even become my client. 

Sharing knowledge and helping others succeed without any direct benefit to me may seem counterintuitive, but it provides excellent returns for my business. It shows that I’m an authority in my field, which makes people more likely to come to me for their SEO needs. Not only does this foster a relationship of mutual respect between myself and my clients, but it’s also a great way to attract new customers and build loyalty among existing ones.

Talk About Relevant Topics in the Industry

It’s essential to stay up-to-date on the latest trends and changes in the search engine optimization industry. 

Talking about relevant topics like algorithm updates from Google and other search engines, as well as new strategies for improving rankings and visibility, will help to keep your content exciting and engaging for readers. This is crucial for a successful SEO business – keeping your content current and relevant helps to build trust and credibility with your audience, which can lead to more referrals and increased success. 

Additionally, discussing industry news will help you stand out from competitors and ensure that you provide accurate and valuable information to your customers.

Use Visuals Such as Images, Videos, or Infographics

You already understand that visuals like images, videos, and infographics make blog posts more engaging. By providing readers with visual content, you can better communicate your ideas and make it easier for them to digest the information you’re trying to convey. 

Visuals can also help make your content stand out from the rest, as studies have shown that people are more likely to share content if visuals are included. This could lead to more clients for your business if done correctly. 

So remember – when creating content for your website, remember to add visuals to make it stand out!

As an SEO agency owner, I want to deliver the best information possible and connect with my readers. 

That’s why linking to other relevant sources, like articles from industry experts and influencers, is so important. This will add more value to my blog post and show my readers that there is more to explore if they want to dive deeper into a topic. 

Plus, it may attract new clients if I do it correctly. 

Linking out shouldn’t be about promoting someone else’s work for no reason; it should get done thoughtfully to provide added value for my reader’s experience.

Include Calls-to-Action to Your Content

As prospects explore your website, they must understand precisely how they can take the next step with you. 

After reading through each relevant section or article, they need a clear call to action directing them back to the services pages or contact forms. This will let them know where to reach out for assistance and give them the confidence to move forward with you. 

By including these links every time, you are setting yourself up for success and gaining more potential clients.

Write Headlines That Are Catchy Yet Descriptive

As an SEO agency owner, I’m always looking for ways to create catchy and descriptive headlines so readers know exactly what they can expect when they click through. 

This is especially important if I want to get new clients. That’s why I strive to craft titles that attract potential customers while being informative. 

I use short yet catchy words and action verbs whenever possible. I also break up long headers into multiple sections and keep the language simple yet powerful. 

In doing so, I can ensure my audience knows exactly what they’re going to get out of my content before they even read it – and hopefully entice them to become new customers.

Proofread Your Content Thoroughly

It’s essential to make sure your content is error-free before you publish. 

Using a paid Grammarly account can help you catch typos or mistakes that can cost you and potential clients. 

Don’t let minor details stand in the way of reaching more significant goals. Check your content thoroughly and make sure you double-check to guarantee quality. 

Please take a few extra moments and review your content for accuracy; it’s worth the effort. Make sure you put your best foot forward with every blog post you publish.

It’s essential to ensure all links are working correctly before promoting a piece of content on social media channels. 

Taking the time to double-check your work before promoting it can help you avoid potential mistakes that could cost you potential clients. 

A small typo or mistyped URL in your content can mean the difference between gaining a new customer and losing them since they won’t be able to access your content. 

Save yourself from costly errors and take a few extra minutes to check everything is in order before pushing it out!

Optimize Each Piece of Content for SEO

As the owner of an SEO agency, optimizing each piece of content for search engine optimization should be second nature to you. 

You must ensure that you’re utilizing onpage SEO on all your content. 

Even though this sounds obvious for someone in your position, sometimes we can forget – so it’s crucial to stay up-to-date and keep reminding myself of the fundamentals. 

After all, they seldom change!


Content marketing isn’t a one-time thing; it should be ingrained in your SEO strategy. 

By creating unique and valuable content tailored to your target audience, you can draw their attention and start building relationships. 

With consistency and dedication, you can find potential SEO clients aligned with your values and help them make the search visibility they need. It all starts with the power of content—so go forth and get those SEO clients!

What Next?

Make your clients happy with link building services from Happy SEO Clients. 

Improve SERP rankings and keep your clients paying long-term with our trusted services. 

Get ready to boost your online presence while attracting new customers and enjoy higher return rates on investment. 

Call 833-SEO-HUNT now and create a seamless digital strategy that ensures success for all! 

Our guaranteed approach will keep both you and your clients smiling. 

Unlock the full potential of your SEO agency today – try us out and experience how it feels to be happy in your customers’ eyes.