HOW TO USE GUEST POSTS
TO MAKE SEO CLIENTS HAPPY

The PROCESS

It’s hard to keep clients doing business with an SEO agency long term. 

Getting results for them fast is vital to you scaling your agency though.

That’s exactly what you’ll be able to do after implementing the tactics on this page.

You probably heard this promise a million times though. 

So let me prove to you our system works.

First, A Case Study as Evidence

Our team increased the traffic of a client by almost 123.70% in a single year.

Look here’s proof:

While increasing their revenue from organic traffic a whopping 248%! All from our guest posts!! 🙂

More proof:

 

Seen enough to tempt you to read further? If not, message me and I can send you several more case studies of our happy clients. Our web developer forbids me to post them all on here. Says it waters down our guide.

Are You Looking to Boost Your Clients’ SEO Rankings Fast?​

Dumb question, I know. Of course you want that, you run an SEO agency. Once you implement what you learn on this page you will see an immediate increase in your client’s website visits. That increased traffic could continue for hours, days, weeks, months, or even years. Sound far fetched? I promise you it isn’t. Let’s get started.

The Steps in DETAIL

Step One: Locate the Websites and Blogs That Will Help Grow Your Clients’ Businesses.

You want to write well thought out articles that appear on websites or blogs that have a strong following in your clients’ industries. Your goal?

Drive targeted referral traffic to your clients’ websites or blogs AND improve their SEO rankings.

And this is just the tip of the iceberg. Keep reading to find out why.

Allow Your Clients’ Customer Avatars to Lead Your Blog Selection Process

Catering your guest post content to your clients’ buyer personas and customer avatars is gold.

Why?

It makes it easy to find suitable prospective link prospects for them fast.

Follow through by pitching guest post ideas that would also intrigue those avatars.

If you don’t have customer avatars or personas yet, spend some time creating them.

It’s the most effective way to know who you’re talking to during the writing process.

Identify Businesses and Marketers in Your Clients’ Industries that Maintain Blogs

Content marketing statistics show that business bloggers outsource approximately 14% of their content. Marketers outsource about 18% of their content.

57% of that outsourced content comes from guest posts or other unpaid contributors.

So, you’re not reinventing the wheel.

Sites will love your free content if you follow our instructions.

Follow Guidelines

Once you find a suitable prospect, ask about their policies on guest posts. Then secure their posting guidelines if available.

Make sure your article follows their guidelines to the letter.

Easy peasy so far, right?

Don’t Waste Time on Blogs that Lack Traffic

You will come across beautiful blogs filled with great content that get zero traffic.

Ignore these.

No matter how on target those blogs are to your brand and message, they’re a waste of time. Until they start to pull in more traffic, they can’t share with you what they don’t have to give.

So, move on.

Resist the Urge to Appear in Blogs that are Irrelevant to Your Business

The blogs that you find fascinating may not always fit with your niche. Go ahead and continue reading for your pleasure. NEVER pitch a guest blog unless you can tap into some element of a client’s targeted market.

If you have a great idea that you still want to pitch, consider doing so for pleasure rather than the business. You never know when a byline could help you get ahead.

Stay Away from Private Blog Networks (PBNs) and Most “Write for Us” Blogs

Spammy private blog networks house backlinks for sites and could cause one or more of your clients costly Google penalties in the long term.

Blogs with links asking for guest post submissions are worth avoiding too.

If you read the blog and aren’t impressed, trust that your target audience won’t like it.

Torch with a flamethrower any guest post tutorial teaching otherwise. Then bury the ashes.

Anyway…

Pick Websites That You Would Love Even If Google Ceased to Exist

If you weren’t trying to rank a client’s site high in Google, would you read this blog? That’s the question that you should ask before deciding to send a guest post pitch.

Remember that you want to appear where your client’s target market hangs out.

You want to rub virtual elbows with the biggest names in your industry and stand out as an expert in your trade.

You can’t do that with subpar blogs or websites.

Read the Blogs in Your Clients’ Niches Often

If you read blogs related to your clients’ niches, you will often find MANY that need a message you’re qualified to share.

This of course is your opportunity to shine bright for your clients.

Link prospects need quality content on their websites and blogs.

You may find that you (or a client) have the expertise to write something compelling for a particular blog. In other cases, you may notice a gap in the blog’s content that leaves an opening for you to fill.

Find the needs and fill them with fresh content.

Step Two: Establish Connections with Link Prospects Before Pitching Content Ideas​

Don’t lead with your guest post ideas.

Instead, start by interacting with a blog and its audience as an active participant.

You want to familiarize the owner of the blog with your name. You also want to show that you have a genuine interest in their niche.

It took me close to a decade to figure this out so don’t ignore it.

Note:

Not leading with your pitch is the biggest tip you’ll discover in this guest post tutorial. Make sure to write it down somewhere. If you do, you’ll start generating more success in your guest post campaigns. We promise!

How to Schmooze Link Prospects Without Being Creepy

Being persistent works when it comes to networking with link prospects and Influencers. These are the strategies I use at our agency to accomplish it.

They will work for your agency too.

  • Comment on blog posts, then you want to go back to follow-up on conversations that develop from them.
  • Visit social media pages for the blogger, leave comments, likes, shares, and retweets.
  • Buy a Kindle book offered by the business or blogger and leave a review on Amazon. If many bloggers in your niche have books, you can do this by signing up for a Kindle Unlimited membership.
  • Connect with the blogger or representatives of the business or agency on LinkedIn. Send a connection request and then start reading and commenting on their posts.
  • Sign up for the website’s newsletter and use it to find more ways to interact with the brand. Take part in webinars, free classes, and other events promoted by the business, agency, or band.

Engage with a Target Blog for at Least a Few Weeks Before Sending a Pitch

Schmoozing this way will give the link prospect time to get to know you and see that you are interested in their niche.

While this is a tactic that many beginners want to skip, don’t make that mistake. You will receive far more rejections than acceptances if you do so.

Online marketing is all about making reliable connections. You can’t do that if you skip this step in the process.

So maybe don’t skip it.

Make Repeat Appearances to Keep Your Name Relevant to Prospective Blogs

Some rookie SEO agency owners will try to cut corners by visiting a blog one time and leaving comments on many blogs at once.Don’t be that person.

Those cats then move on to the next blog, as if one flurry of activity will build a last relationship for them.That assumption is ALWAYS incorrect.Run as fast as you can from any vendor or freelancer claiming otherwise. You’ll save yourself a heap of trouble if you do.

Most prospects will see a sudden influx of comments from an unknown name as the sign of a spammer. They will delete your comments and may even block you from commenting further.Kind of hard to shine for your clients when your face is stuck in the mud.

Bookmark Your Perspective Blogs

Go back often to check for new posts and opportunities for interaction.

Make sure that all your comments are valuable and on topic for the guest post. With time, the prospect is likely to remember your name.

Remember, your goal is to build relationships, not only get a guest post accepted. Relationship building always takes time.

Step Three: Become YourLink Prospects’ Champion​

In the business world, a champion is someone who spreads the word about a brand.

The hero is a frequent buyer or long-term client who believes in a business’s products or services.

Champions often recommend the company to their friends and family members and may even talk about the brand on social media. They are one of the best ways to get the word out about a particular brand.

 

Influencers covet such individuals.

The more you learn about the brand behind the blog and understand their mission, the better. You want the blogger to start depending on you to open conversations for their brand.

One way to do that is to leave intriguing questions and comments on social media. Tagging your prospects on these posts will draw them into the mix.

Allow the blogger to expand on the topic and be the star of the social post. Lead them to explain something in more detail while bringing exposure to your brand. Giving them another platform to share their expertise can make you an asset to them.

Next up, we need to discuss how to write your articles to generate traffic to your website.

Let’s jump into that now.

Step Four: Write the Guest Post Article

You should know where you want the guest post to appear before you get to this point.

As stated above, start by finding members of the blog’s audience that contain one or more of your clients’ customer avatars.

For instance, if your client sells computer software, you may share an audience with a blog that reviews games.

Once you know the target audiences, your goal is to create a post that helps the blog’s readers.

It’s the only way to win long-term with guest posts.

Write in a Conversational Tone that is Easy to Read

Every paragraph in your guest post must read well. If readers struggle to understand the point of your article, you’re toast.

Why?

Reputable link prospects aren’t going to publish your post if it doesn’t read well.

That’s a sad fact of life, but it’s one you can count on to catapult your clients’ traffic once you overcome it.

So overcome it already.

Basic Techniques to Creating Easy to Read Guest Posts

Break your post into short paragraphs and sentences.

That’s especially important for content read on mobile devices. Most are these days.

Don’t try to sound super, educated, or sophisticated. Stick with smaller words that are precise in meaning.

Always make sure to edit for spelling, grammar, and sentence structure. If you can’t do this, hiring an editor or outsourcing to a writer is a must.

Use subheadings, bullet points, and numbered lists so that readers can scan your post fast.

Breathe Life into Your Blog Posts with Storytelling

Storytelling rocks.

It also works.

It is THE BEST way to stand out from the crowd.Ten people can write a blog post on the same topic, but they will all offer something different.If the writers incorporate storytelling, this fact becomes even more pronounced.Your goal here is to tell a story or present an anecdotal reference. Doing so makes the technical elements of your post more natural to understand.Consider a blog post discussing the best swimsuits to wear to a water aerobics class.

You might start your post by sharing something personal. Like the time your tankini top fell off during an aggressive class. You can then lead to the mechanics of a sturdy bathing suit. Then you can end with your swimsuit recommendations.

What if your prospective blog does not allow the first-person narrative?

You can still use storytelling to get your point across.

Try incorporating more action words and story scenarios in the text.

Storytelling Example

“Imagine walking into your local grocery store. Noticing all prices in the fresh produce section are on sale for 50% off. You load up your cart with apples, oranges, grapes, and plums without breaking your budget. That may seem unrealistic, but it’s possible when you use the following shopping apps.”

That opening creates the impact of a story without going into the first person.

You can also create stories in this fashion if you don’t have a true story that you can present in the first person. Never lie to your readers but do engage their imagination.

Make Sure Every Element of Your Blog Post Provokes Your Readers to Think

Getting your readers to think is one of the most straightforward ways to get prospects to post your content.

Make sure that the basic idea for your post facilitates thought.

You can brainstorm a long list of topic ideas until you find the right one for your client’s target market. That process may lead you to more ideas to pitch to the same or different blogs.

Create Blog Posts that Fit Your Clients’ Professional Personas or Brands

All of this work is pointless though if it doesn’t help grow your clients’ businesses. Few things spark growth like great branding.

Ensure that your topics, tone, and links also send the right message about your client’s business.

The goal is to get more people to click through to their websites and blog posts.

Your writing team’s job is to make sure that those people don’t feel misled or tricked once they get there.

Have them show who your client is through the guest post.

Drop All Useless Content

Ask yourself whether each word, sentence, paragraph, and section you use are necessary.

If you aren’t sure, cover that part of the text with your finger and read what’s left out loud. If you can cut the covered piece without losing the power and meaning of your work, then it’s not needed.

Even if it’s your favorite line or a quirky word that you like using, cut it.

This process should leave you with tight writing that is concise and meaningful. It will ensure that you never waste a reader’s time.

Stay Away from Off Color Topics and Humor

Ask yourself whether each word, sentence, paragraph, and section you use are necessary.

If you aren’t sure, cover that part of the text with your finger and read what’s left out loud. If you can cut the covered piece without losing the power and meaning of your work, then it’s not needed.

Even if it’s your favorite line or a quirky word that you like using, cut it.

This process should leave you with tight writing that is concise and meaningful. It will ensure that you never waste a reader’s time.

Invest in a Paid Grammarly Account

Even the most talented and experienced writers miss a grammatical slip. They often misspell words too.

If you aren’t an accomplished writer, you likely have typos and grammar mishaps.

It happens to the best of us.

Grammarly is the solution.

It’s a handy app that checks every word that you write. It offers suggestions for improvement along the way.

Think of it as editing as you write. Yet, you will still want to read through the final draft and adjust it before submission.

Using the paid version of Grammarly is one of the best guest posting tips on this page. Many submissions get rejected due to grammar and spelling.

Grammarly allows you to clean up your copy fast.

Make Sure Each Guest Post is at Least 600 Words in Length

Some blogs will ask for a different word count, so make sure to follow any guidelines given.

If your target blog doesn’t provide the desired word count, make sure that you have at least 1000 words.

Continue writing until you come to a natural conclusion. You can always go back to weed out words, lines, and sections that aren’t necessary or relevant to your main idea.

You may also find areas to add words, lines, or sections that will help hit your word count without feeling like filler.

Don’t Confuse Guest Blog Posts with SEO Articles

Blogs may have keywords that they target for SEO purposes. Most prospects will not ask you to incorporate those keywords when writing a guest post.

You should resist the urge to focus on your keywords as well.

The goal is to educate, entertain, or otherwise enlighten the target audience. All while delivering high-value information. Save the SEO for your website or blog.

If you ever encounter a guest post tutorial teaching otherwise, run away. Then disinfect your computer screen with bleach.

Those types of SEO tactics quit working YEARS AGO.

Step Five: Avoid Relationship Ending Harsh Google Penalties​

While writing unique guest content will help you get published on some of the best blogs, Google could undo your progress in a moment if you cross the line.

Keep reading to learn how to keep that from happening.

When in Doubt, Nofollow the Link

When you add a hyperlink to your content, something big happens.

You instruct search engine bots to give the website attached to the link some credit. It helps the sites you link to achieve higher rankings in the search engines.

You add links to your website in your posts because you want targeted traffic to click through to your client’s site.

You also want the search engines to attach a higher value to your website or blog to get more top rankings. The more in-text backlinks you secure, the more significant the boost you receive.

Nofollow links look like regular hyperlinks on a website. But they are quite different from one another.

No follow links have coding that tells Google not to give the attached site any attention.

Why would you use such a link?

There are four possibilities.

  • You aren’t sure that the integrity of the host blog will benefit your website or blog.
  • The host blog adds your bio to the post. That may flag it as a paid or spam post with Google.
  • The host blog identifies your post as a guest blog post. Again, Google may consider it a paid or spam link.
  • Prospects reading your blog post will still have the option to click on your website using a no-follow link. They won’t even know if the search engines are crawling the backlink or not.

So no-follow links can have some value in driving traffic to your website or blog.

Don’t Get Greedy with Your Anchor Text

Never insist on having your backlinks placed on specific anchor text.

It may make sense that links to your website fall on keywords you target for your SEO purposes. But there’s no point in demanding that a blog on someone else’s website choose the same anchor text.

If you have the freedom to place your links wherever you like within the text, then you can do so.

If the blog owner wants to edit your anchor text usage, then allow them to do so WITHOUT argument. Putting up a fight WILL cost you a valuable guest post opportunity.

Remember that you need to benefit the link prospect’s blog as much as your client does for receiving the link.

Hide Your Guest Post Footprints So That Your Post Looks Organic to the Host Site

If Google picks up on red flags that you’re link building, you could face penalties. So hide your footprints.

Here are a few suggestions to get you started:

  • Create author personas to supply to blogs that ask for a bio. Choose ones that allow you to keep all your guest posts connected without providing your real name.
  • Secure a variety of links on websites with different rankings. The higher the ranking, the better. But throwing in some lower-ranked sites from time to time can help you stay off Google’s radar
  • If you’re allowed to choose your anchor text, don’t make it a perfect match to your target keywords. It’s too visible to the search engines that you wanted the link and for your sole benefit.

Step Six: Know When to Outsource All This Work​

At Guestpost.ink we know that you want to become a rainmaker for your SEO clients. To do that, you need to keep your current customers happy and doing business with you long-term.

The problem is simple.

You’re having a hard time getting lasting results for your clients. This makes you sometimes wonder if you have what it takes to grow a thriving agency.

We believe life is too short. You shouldn’t waste your time constantly having to replace the short-term clients who keep firing you.

We understand how to get lasting SEO results for clients which is why we have helped more than 15,000 businesses with their link building since 2009.

Here’s How We Do it

  1. You tell us about all your clients and their needs.
  2. We deliver premium backlinks to their websites and their SEO rankings improve.
  3. You start scaling your agency.
So, buy our Get Results Fast Package. And in the meantime, here are seven ways to scale your SEO Agency. So you can stop spinning your tires and start getting some long-term profits from your existing client base. The internet has never been louder. That means that it has never been more challenging to get noticed in the online business sphere.

In Summary

You can begin to grow your clients’ businesses using the system shared on this page.

This process begins with identifying your clients’ best link prospects. You want to go after their industries’ biggest names and get your content in front of their audiences.